ABOUT SURGE
A strategic narrative advisory for moments where attention determines outcomes.
We work with founders, executives, and leadership teams when what they say—and how it’s delivered—will shape capital, revenue, or direction.
Our focus is simple: turn complex ideas into stories that hold attention and drive decisions.
HOW WE THINK
Attention is the most constrained resource in modern business. It concentrates around clarity and timing.
Most messages compete by adding more. That rarely works. The strongest stories remove what doesn’t matter and deliver what does with discipline.
That’s where our work begins.
WHAT THIS LOOKS LIKE IN PRACTICE
SURGE works directly with leadership in moments that matter.
Our engagements are shaped around a specific audience, a specific decision, and a specific context. We get close to the message, pressure-test it, and refine both what’s said and how it’s delivered—so it holds up where it’s introduced.
LEADERSHIP
SURGE is led by Charlie Feinerman.
WORKING WITH CHARLIE
Charlie Feinerman is a Strategic Narrative Advisor who helps leaders earn attention and turn it into momentum.
As the founder of SURGE, Charlie works directly with founders and executives in high-stakes moments—fundraising, go-to-market inflection points, and critical leadership conversations. His role is to govern how strategy becomes message, and how message shows up in the market.
Charlie brings more than a decade of experience leading brand, marketing, and narrative strategy across agency and in-house roles. He has shaped positioning and messaging behind major fundraises, including a $52M round led by BlackRock, and partnered with leadership teams to translate strategy into marketing and go-to-market systems.
Before SURGE, Charlie held executive roles at top creative agencies and worked in media and sports—experiences that shaped his understanding of how attention is earned and lost in real time.